Due to its growth and development, the need to professionalize their image and communication style was generated.
In order to carry out the development of their identity, we worked in two fundamental concepts for the company, their experience and their bond with the technological advancements.
Regarding their 50th birthday, we´ve created an institutional video that showed a brief par of their history, starting on their beginnings. With three generations as its main protagonists, the past, present and future vision of the company is recounted.
In a market where communication is lineal and where companies donâ€™t usually take advantage from each other on a communication level, we tried to break with that style of advertisements, creating ads with a bigger hold on people´s memory through captivating messages and design, that make the receiver think for an instant.