El Germen Pop

Goal

Expanding its communication area to a Latin American level. This is why we decided to create a completely new graphic identity, along with a visual communication style, according to its target audience.

Process When we started, we took the concept of pop culture as a foundation, trying to keep a contemporary image, which allows the brand to operate in the different genres and variants that the music and movie scene offer. A campaign that fused digital media with street action, easily recreated on social networks through viral videos was planned.

Results The actions were replicated in different cities throughout Latin America obtaining a significant rise in the website visits, that exceeded 100% as a result. Nowadays the website is visited from countries such as Mexico, Uruguay, Peru, Argentina and Chile.